Executive Presence refers to those people who walk into a room and for some reason; everyone turns to look at them, when they speak – people listen and when they lead, others follow – what is it that these people have got and how do we get it?
Succeeding in today’s competitive business environment requires performance driven individuals to display skills on a multitude of levels. As business thrusts forward at the speed of light, leaders of tomorrow are required to have an extraordinary combination of academic excellence; business savvy and leadership insight in order to really succeed. The pressure is on, the demands are great and the stakes are high!
But are academic qualifications and business experience enough, or is there more to making it to the top? – Well yes there is and experts say the missing link to corporate success lies in perfecting the ‘softer skills’ of leadership – what they are referring to is Executive Presence.
Executive Presence refers to those people who walk into a room and for some reason everyone turns to look at them, when they speak – people listen and when they lead, others follow. They command authority – exude energy that is magnetic and possess charisma that is captivating! Their appearance is impeccable; they present themselves with confident composure, perfect poise and an exceptional ability to develop relationships of trust.
These are the people you see in Boardrooms, in TV interviews and on covers of magazines, because they have earned the respect that makes their opinions important. They are the thought leaders in their profession and they have succeeded to the positions of power in the corporate.
So what is Executive Presence? – Is it a new business school buzzword or is there some real substance to this concept?
Executive Presence is best described as the X Factor in business and refers to those seemingly intangible attributes that exceptional leaders display, over and above their academic qualifications and business experience. In essence it is about ‘Perception Management’ – managing the perceptions and impressions that you leave with staff, customers and stakeholders and this is done by creating a powerful personal brand combined with highly developed communication and relationship building skills, all skilfully packaged together with an impeccable personal appearance.
In the next blog, we will explore why we need Executive Presence.